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Yes, I admit it I hate asking for referrals don’t you? Be honest. Doesn’t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

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Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face to face.

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Referral System 1

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give aOlernKienOP
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Referral System 2

Approach aOlernKienOP
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Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System 3

Local churches are always looking for aOlernKienOP
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Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) aOlernKienOP
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This same referral tactic can be done with the booster clubs of local aOlernKienOP
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Referral System 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) aOlernKienOP
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The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high profile areas provided by businesses that are members of the Chamber aOlernKienOP
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In fact, we found our financial planner through a raffle offered through the local Boy Scout aOlernKienOP
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Referral System 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don’t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 $3 tip. Do you see where I’m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even aOlernKienOP
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Referral System 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of "royal" thank you notes.

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But here’s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man’s signature:

You see, its not enough to send a thank you note. People need to know that you want and aOlernKienOP
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