22 Mar 2015

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Executives at Coca Cola headquarters in the US were supposedly so disgusted by reports of Wayne Rooney alleged infidelity with aOlernKienOP
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Rooney earns per year in sponsorship from Coca Cola as the face of their young male oriented sugar free cola brand Coke Zero. Rooney image was to have appeared on the side of cans of Coke Zero from this aOlernKienOP
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A "US source" aOlernKienOP
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"But his representatives and the executives of Coca Cola in London begged them to reconsider. In the end, they changed their whole campaign for Coke Zero, which must have cost a spokesman for Coca Cola UK confirmed Rooney had been aOlernKienOP
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It true that the Manchester United striker new image as a prostitute using party animal is not exactly compatible with Coca Cola recent Factory campaign and general feel good image. But Rooney is still involved with Coke Zero, aOlernKienOP
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But is Coca Cola simply honouring its contract with Rooney before ending its aOlernKienOP
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If Coca Cola ditch Rooney, the pressure would be on his other advertising partners, Nike, publisher HarperCollins and game developer EA Sports, to follow suit.

Tiger Woods suffered a similar exodus of sponsors aOlernKienOP
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But Woods did not lose all of his sponsors: Nike stood by him, and perhaps it is premature to suggest that Rooney will suffer a similar bonfire of the endorsements.

It is easy to see why Coca Cola may wish to ride out the storm of controversy aOlernKienOP
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