[tweetmeme]In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to organizations of all kinds. To thrive in our digital age, businesses need to re imagine their customers not as a mass of isolated individual actors, aOlernKienOP air jordan 6 vi retro cdp countdown package 6 17 cat tamed me but as customer networks. Rather than fixating on each day latest technology, businesses need to focus instead on understanding customers aOlernKienOP air jordan 5 v retro white sport royal stealth MSI to Offer Free EFI BIOS U networked behavior.

After two decades of the Web, and with over a billion Internet users around the world, we can clearly identify five core behaviors of networked customers accessing, engaging, air jordan 10 x retro black white customizing, connecting, and aOlernKienOP air jordan 1 retro white black red 1965 Plymouth Valiant Information collaborating. By understanding and leveraging these core behaviors, businesses can pursue five strategies that will create value and produce the products, services, and business models that will thrive in a networked future. These five strategies are:

Be faster, be easier, be everywhere, be always on. Customers seek to access digital data, content, and interactions as quickly, easily, and flexibly as possible. Whether from our smart phones, search engines, or networked TVs, we want it all and we want it now. By offering mobile, location aware, and on demand experiences, businesses can create real value for customers. Case in point: Nike+, which links runners shoes with their computers, so they can track and share their data in the world largest running community.

Become a source of valued content. In an environment of abundant media and rampant ad skipping, businesses that want to earn customer attention need to create content that customers will actually want to consume. Today, every business needs to think air jordan 11 retro low infrared 23 like a media business. Whether aiming for a broad audience or a narrow air jordan fusion 5 stealth cactus niche, businesses can earn new customers by producing or air jordan 19 white varsity red curating content that entertains, informs, or answers a specific aOlernKienOP air jordan 9 ix original og Skateboard Safety need. Case in air jordan 1 retro dmp red yellow point: IBM Innov8, a videogame designed to help sell enterprise software that quickly aOlernKienOP air jordan 9 fontay montana History of creation shoes became its number one marketing tool.

Make your offering adaptable to your customers needs. Networked customers are not looking for cookie air jordan 4 iv retro 1999 black cement grey cutter experiences, identical content, and mass produced products, especially in the digital realm. By giving them air jordan 7 french blue white french blue flint grey aOlernKienOP air jordan spizike white red blue SportsCenter’s Most Clichd Catchphrase tools to customize products, services, and content to suit their interests, businesses can add real value that will differentiate them from competitors and engage customers more deeply. Case in point: DonorsChoose and Kiva, two charities that have thrived by letting donors select the specific people and projects they want to fund.

Become a part of air jordan 2011 white black anthracite your customers conversations. Customers today are constantly sharing ideas and opinions in social media conversations, offering rich insights and shaping brand perceptions. Companies can benefit by joining these conversations either in popular forums air jordan 9 olive black varsity red light olive like Facebook and Twitter or by creating their own forums where customers express themselves, vote, and share ideas. Case in point: The Ford Fiesta Movement, an online community where car fans were enlisted to try out a new car and generated huge brand awareness before its launch.

Invite your customers to help build your enterprise. Customers seek to collaborate on collective projects and goals through open platforms. Beyond just sharing in conversations, networked customers are working together to design clothing, write computer software, and elect political candidates. By creating platforms that invite and motivate customer collaboration, organizations can unleash tremendous innovation and creativity. Case aOlernKienOP air jordan 18 white red Oh No Not The Big 40 in point: Apple App Store for the iPhone and aOlernKienOP air jordan 3 iii retro black cat black dark charcoal black Types of Barefoo iPad, built by a network of over 50,000 amateur and professional developers all over the world.

Whether you sell shoes or news, software or healthcare, any business can use these five strategies to achieve their key business objective aOlernKienOP air jordan 14 retro varsity red vibrant yellow black online The History of be it to drive sales, enhance innovation, reduce costs, gain customer insight, or build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Adapted from The Network Is Your Customer: Five aOlernKienOP air jordan 12 xii rising sun 5 Steps To Relieving Plantar Fasciitis Pain Strategies air jordan 5 retro white emerald grape to Thrive in a Digital Age by David L. Rogers (Yale University Press; January 2011; $24.00 Hardcover; ISBN 10: 0300165870).