24 Mar 2015

Air Jordan 6s Medicus founder sees early success with Kick X golf equipment

Back to Main MenuCelebrationsFraud PreventionManage Your AdPlace an AdBob Koch, creator of the Medicus dual hinged training clubs, is rolling out a new line of clubs and equipment, under the name Kick X, that will compete with Air Jordan 6s already established golf brands. The line features balls, drivers, irons and hybrid clubs that Jerry Miller, vice president of marketing, said are “breaking through some of the glass ceilings of technology in golf.”The Kick X clubs are built with new materials that give the ball more distance and accuracy, giving golfers better performance and more control, designer Mark Adams said. The new golf ball and redesigned putter use a series of lines on each item to help line up putts. Koch said the goal is to help every golfer golf better, and that’s what his products are made to do.The new equipment will be marketed and sold with the company’s online business, Golf Shop Central. The website includes an online store, instructional articles and fitness programs as well as the tried and true marketing methods used for Koch’s first golf product success with Medicus infomercials.Unlike some of the bigger name manufacturers, Kick X products will not be available in retail stores. Koch said he will make some items available in pro shops to give them the chance to benefit from the sales, but online ordering will make up the bulk of Kick X air jordan 8 viii retro ls lifestyle sales.”We’re going to give people the opportunity to buy at reasonable prices and be part of the program,” Koch said. “We’re going to go after them, and our business model is how we’re going to do it.”View full sizeCourtesy of Kick XThe new Tour Z Premium golf ball (top left) features three lines to help golfers better line up their shots. The markings on the ball match up with the lines on the Z Ball putter (top right). The brand is also releasing new irons designed by Mark Adams (bottom left) and hybrids that deliver better distance and accuracy (bottom right).Miller said feedback on the new products has been air jordan 2011 white black anthracite positive, especially from professionals. So far, professional tour player Bruce Fleisher has switched to using Kick X’s Tour Z golf balls and irons. He is a spokesman for the brand, Miller said. Yet despite the enthusiasm, he said the notion of going up against bigger manufacturers is still a bit surreal.”That’s like saying ‘Let’s start a chain and compete with Wal Mart. Let’s go after Google!'” Miller said. “We’re going after the air jordan xx3 black carolina white biggest companies in the world in the golf industry. We’re giving a brand new line that people can choose. . . and so far, the results are just off air jordan 6s carmine 2014 in stock buy now the charts.”Representatives from Callaway, Titleist and Taylormade declined to comment. Nike air jordan 3 retro wolf grey and Ping did not respond to requests to comment.Innovating with new materialsAdams said he was approached by Koch to design the Medicus training aids about two and a half years ago, and he was asked to come on board in 2011 as the vice president of research and development for the new Kick X line. Adams has designed the new golf ball and clubs and also developed his signature line for the collection MA nine.Put simply, all of the new Kick X products are designed to improve the distance, speed and accuracy of the ball. But unlike other collections, Adams employed techniques using new technology and materials that take Kick X a step further.The new golf ball features three straight lines and a central dot to help golfers better line up their shot with the center air jordan 20 stealth black red of the club, which also has lines on it. The result is a more accurate swing and more distance on the ball. The new ball was released at the end of May.The clubs are made of 431 9 stainless steel and are cast, a process where molten metal is poured into a pre made mold. The 431 9 stainless steel creates a club that has the feel of a forged club, but the forgiveness of a cast club. On any golf club, there is a “sweet spot” near the middle of the head that, when hit against the ball, makes the ball go farther and straighter than other spots would. On a cast club, performance will still be decent even if the “sweet spot” isn’t hit right in the middle.Adams said that their new metal and technology increased the size of the “sweet air jordan 11 low concord white black concord spot,” resulting in better performance. This kind of design has been possible on clubs with bigger faces, such as drivers, but heads on fairway woods and hybrids, up until now, Nike Air Foamposite One have been too small.The new metal also makes the head of the club more responsive to the impact of the ball. Adams compared the effect to that of a child jumping in the middle of a trampoline. A more taut trampoline means a faster rebound and a higher bounce. The club face and ball have both been designed in such a way as air jordan 11 retro low infrared 23 to maximize that bouncing effect.”So not only does the ball cave in and spring back like a trampoline, but the face of the golf club springs back and acts like a trampoline,” Adams said. “Those two together give you a greater distance.”

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