21 Mar 2015

Nike LeBron 11 in Delhi

The company flagged off a creative communication campaign for the Lowest Price Guarantee called ‘The Language of Travel’. The objective of this campaign is to get Travelocity India into the top, unaided consideration set of anyone who thinks of booking online travel, and to give them a good reason to transact on Travelocity.The creative solution stemmed Nike LeBron 11 from Air Jordan 10 the idea that people don’t think of travelling every day, but everyone uses ‘language’ all day, every day, and language is sticky. Therefore, new words or phrases appear from nowhere and slip into everyday usage.The media mix employed includes dailies and OOH (out of home) in Delhi, Mumbai and Bengaluru in Air Jordan 2010 the first phase, and will include national business and travel magazines, online and activation. The campaign will run for 14 weeks.Mindshare has handled the media planning and buying, while London based creative agency Crave has worked on the campaign, especially for the Indian market.Paul McManus, chief executive officer, Crave, says, “Travelocity’s offer is unique. We wanted to give it a campaign that reflected this uniqueness. The ‘Language of Travel’ will allow Travelocity to enter the day to day language of its customers and own the travel space in their minds. It is engaging and intelligent and it invites customer participation.”Rohinton Commissariat, head, marketing, Travelocity India, says, “Our marketing and communication objectives were clearly mapped. We are thrilled with the creative interpretation that Crave has evolved. With this campaign, the Travelocity brand should move up smartly in the consideration mindset. All pages of the Website are subject to our terms and conditions and privacy policy. You must not Air Jordan 10s reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial Air Jordan 14s purposes.

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