Back to Main MenuCelebrationsFraud PreventionManage Your AdPlace an AdCHICAGO The owner of Sheraton hotels will offer thousands of guests a free night’s stay in dozens Nike LeBron 12 of North American locations as part Air Jordan 12s of a massive campaign that kicks off Wednesday to highlight the chain’s $6 billion revitalization efforts.The deal is available for overnight stays on Oct. 23 and will be offered on a first come, first serve basis through a company Web site. and Canada about 40 percent of the brand’s North American locations will participate in the promotion.Additional nights and services will cost extra, but the offer will cover the cost of taxes, fees and surcharges, said Hoyt Harper, senior vice president of brand management at Sheraton’s parent company Starwood Hotels Resorts Worldwide Inc. Guests will be able to book rooms on the site from Oct. 6 to Oct. 9. Guests who get to the site too late for the free night will be offered a coupon for a room discount. Regis hotels. The company also acknowledges that many of its Sheraton locations had previously presented a hit or miss images to guests.”In North America, we’ve had a pretty mixed history. We’ve Jordan Winterized 6 Rings have some great hotels and we’ve have some hotels that were substandard,” Harper said. “This is a new beginning for the brand.”As part of the effort that was launched in 2007, Sheraton cut underperforming locations from its roster and added or renovated 70,000 Sheraton rooms around the globe. and Canada, and almost half of the brand’s 203 North American locations have been renovated through the effort.Morningstar analyst Michelle Chang said such an undertaking is vital for hotels, which must constantly update themselves risk losing customers for good.”If a hotel company doesn’t continually reinvest in their properties, it’s going to lose its luster, and it’s going to look run down,” she said. “And so you have to keep reinvesting in the property to keep it fresh Nike LeBron 11 and keep it new and keep it updated.”Starwood shares climbed 32 cents to $32.98 in midday trading Wednesday.Registration on or use of this site constitutes acceptance of our User Agreement and Privacy PolicyThe Air Jordan Future material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Northeast Ohio Media Group LLC.