20 Mar 2015

Air Jordan 16s If someone is buying scotch tape

We learn our marketing and advertising expertise from many different sources. Usually from book, seminars, and experience. But from watching early episodes of Saturday Night Live? Absolutely.

Do you remember when Saturday Night Live was really funny? I do. I confess I haven’t seen it in years, so I can’t judge the newest version.

People would come in their store to buy cassette tapes. Nope. They only had Scotch Tape. The anger of the owner, and the Air Jordan 16s frustration with his lack of sales, made for some good comedy. They sold nothing but batteries.

They are now gone. The entire chain of “”Battery” stores.

There was a chain Air Jordan DMP of stores that only sold Toner Cartridges. Nothing else.

Why? Because it was a flawed idea.

Batteries and toner cartridges are low ticket items. I’m glad that I pretended that you asked it.

Clothing, even shoes is different. Some people shop regularly for suits. Some women are legendary for the number of shoes they buy.

Vacuum cleaners? If you sell the $79 vacuums, you are in the same boat as the battery Air Jordan 2s store.

I own a vacuum cleaner store myself. But we also sell high Air Jordan 3s profit heaters, air purifiers, and ceiling fans. And we make an average of several hundred dollars on every vacuum sold.

So the transaction amount has a lot to do with this.

Take the Saturday Night Live Scotch Tape example;

If someone is buying scotch tape, they may also need packing boxes, right?

How about glue? Shipping services? Envelopes? Eventually, you have a Staples.

For us, vacuum cleaner sales peak around January. They lag a little in the summer time. We needed something to take up the slack in the Summer months.

Diversity adds stability. Giving you customer more options when they come in your store, or call you, increase the chances Air Jordan 2011 that they will buy something from you. Isn’t that what we all want?

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