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Cairns said clients for the data include retailers, banks and governments, with MasterCard tailoring it to their needs.
"Retailers are fantastic at using the data they have available about how people shop in their store, how their inventory turns over, but what they don’t know is what happens outside their store," she said. "The data we’ve got is ubiquitous across the whole market. We can help retailers see what they need to do to capture more sales."
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She also played down the challenge from other new rivals such as Kenya’s money transfer service M Pesa, owned by Safaricom, and eBay’s online payments unit PayPal, which is trying to move into physical transactions.
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