“Just Do it”, as Nike’s logo, appears in the entire world nowadays. All people from the young to the old are familiar to Nike shoes. From the above things, we can perceive Nike’s great achievements. Besides, Nike remains to be the biggest winner even after competing with Adidas company.

Almost all NBA stars from Jordan to Kobe prefer to wear Nike shoes. Air Jordan 19s Between Nike and Adidas, the former seems to win more love from football players. As to Nike SB; it is specially designed for skateboarding. Today, in order to have occupy more business area, Nike golf shoes have been introduced. The developments of long period have shown that Nike Company has grown up to be the biggest one in the whole world. But here you will have some knowledge about the strenuous striving courses of Nike Company from a small one to the biggest one.

As to the Swoosh trademark of Nike, it was designed Air Jordan 23s by Carolyn Davidson, a graphic design student from Portland State University. Then Air Jordan 7s she won $35 for her work. Expecting to expand the line in the company, Bowerman tried to combine Air Jordan 10 Retro rubber spikes with the concept of athletic shoes. Then Bowerman designed out a kind of running shoe sole when he poured the liquid rubber compound into his wife’s waffle iron. Olympic Trials would be hold in Eugene, Ore., in 1972. to offer proper shoes for athletes in that games, Nike Company released Nike “moon shoes”. And these shoes were featured by the Waffle sole. And later, Nike Company introduced other members into this series, and most of these new members were designed with the waffle outsole. Among these new members, certain ones can be said to be the most famous ones, say, the Waffle Racer, Air Force One and Nike Air max 24 7.

Nike Company then gains greater fame because of its introducing apparel collections for tennis and basketball athletes and Nike items of these two areas become rather popular because of the cooperation of John McEnroe is the spokesman for the tennis items and Michael Jordan, the basketball ones. In 1998, Nike introduced its logo, “Just Do It”. Till today, this logo can still be considered as the most famous and successful one. In the year of 1990; the first Nike Town store was opened in Portland, Ore. Nike Company cooperated with Air Jordan 20s the golfing superstar Tiger Woods in 1996. During the first world cup, Adidas shoes were chosen. Then, in order to expand its business in football field, Nike Company introduced its first football shoes. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.