Athletic Propulsion Labs is a company founded by former USC basketball players Adam and Ryan Goldston. The company is getting so much attention today that its site is having issues (as shown in the image above). The reason: its Athletic Propulsion Labs (APL) Concept 1 shoes work too well.

The APL shoes are supposed to help the person wearing it jump higher. Obviously something Woody Harrelson could have used in the movie "White Men Can’t Jump," Athletic Propulsion Labs’ shoes work too well, in the opinion of the NBA, and the NBA has banned them.

The Athletic Propulsion Labs shoes are spring based. The NBA announced on Tuesday that the ban is being issued because "under league rules, players may not wear any shoe during a game that creates an undue competitive advantage."

Let’s be honest: this ban could be good for Athletic Propulsion Labs in terms of consumer sales. The APL shoes are $300. Here’s how they are described:

With its unique construction, the Concept 1 shoe fits completely true to size and provides the secure feeling of a shoe that is designed to perform at the highest level of competition. The upper materials are a combination of the finest synthetics, microfiber mesh and special anti microbial linings to keep the foot comfortable and performing at the highest level throughout extended periods of play.

The APL Basketball Concept 1 is for serious players. High density collar padding on the interior is designed to maximize comfort while providing for the use of ankle braces.

The patent pending Load ‘N Launch technology is implanted in a cavity in the forefoot of the basketball shoe and is designed to provide an instant improvement in vertical leap. The device works in conjunction with the high performance materials of the outsole, midsole, insole and sock liner to create a performance experience unlike any other basketball shoe.

Carbon fiber look synthetic upper materials are ultra lightweight

Load ‘N Launch forefoot device designed to increase vertical leap instantly

High Rebound, carbon fiber wash EVA midsole for superior cushioning and energy return

Crystal rubber outsole for long lasting performance and visual appealLoad ‘N Launch sock liner featuring rebound EVA, APSPOX and Poron for maximum comfort, shock absorption and performance.