Shoe creators Adam and Ryan Goldston couldn be more pleased with the recent ban of their shoes by the NBA. Their shoes, Concept 1, are said to give players too much of an advantage. The NBA and many college basketball teams have banned players from wearing Concept 1 shoes. The Goldstons, Adam and Ryan, are ecstatic about this news. Why? Their sales have gone through the roof.

Adam and Ryan were hoping their spring loaded basketball shoes would be worn by elite players, and eventually enforced by them. With the NBA banning their $300 shoes that might not happen in the near future. However, the NBA press release just gave the Goldstons worldwide advertising for their shoes; for free.

went crazy. We expected it to be a big story, but nothing like this. We sold out size 13s, and a lot of other sizes are on the verge of selling out. We went through a month worth of stock in a week. ringing endorsement from the NBA, saying their shoes are good amounted to millions of dollars they saved. Why pay one NBA start to endorse the shoes when now everyone knows the shoes are great? Too good for the pros but still great for other players. Students wearing Concept 1 shoes were measured at an increase jump of up to 3 1/2 inches.