24 Mar 2015

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Retrospectively watching back Nike’s ‘Write The Future’ advert, you can’t help but feel like the whole thing is a parody. From Cannavaro’s spritely dash to clear from his own goal line,
, to Wayne Rooney’s basking in national adulation,
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It should be noted, however, that in the cases of Messrs Cannavaro and Rooney,
, they were at least awarded the opportunity to fail on the world’s biggest stage. For the likes of Ronaldinho and Theo Walcott who also feature in the advert but didn’t at the World Cup their roles trouble even the most adventurous of minds, with neither holding much attention during June other than maybe the odd scurrilous photographer traipsing round beaches in the Bahamas.

Besides those who failed to even make their country’s squads, the rest of the advert acts as a cruel epitaph. The piece starts with Didier Drogba picking the ball up deep and running with pace and panache at disconcertingly erratic defenders,
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To be fair to the producers,
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Next up after the superfluous cameo of Ronaldinho is Cristiano Ronaldo. The Portuguese player has immaculately gelled hair, totally over manicured face and hardly a crease or scuff on his white Portugal shirt. So, it must be said,
Free Shipping Authentic Air Jordan 9 Birmingham Barons, Nike should take credit for producing such a realistic portrayal of the player’s on field visage. But a sudden tumble in the penalty area after minimal contact? Have some respect Nike Ronaldo deserves better than that. It’s probably a good job he was too busy falling over blades of grass in South Africa for him to see the advert and angrily switch allegiance to a rival sportswear manufacturer.

At least Nike did award Ronaldo the luxury of letting his whimsical day dreams spill out onto the screen with the conceiving of a Ronaldo movie. I for one, being a huge fan of theatrics and melodrama, would relish the opportunity to visit such a big screen experience. Having said that, Gael Garcia Bernal the actor proposed to play Ronaldo has too much Alberto Gilardino about him to be taken seriously as a footballer.

So,
Sale Online Womens Shoes Air Jordan Spizike Space Blue, adding Ronaldo to the list of characters already featured, I think it’s clear to most football fans what the correlation is. They are not Diego Perez. They are not even Enrique Vera or Arne Friedrich. They are not even Quincy Owusu Abeyie, for goodness sake. All the participants of the advert are no longer in the tournament,
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So how did Nike get it so wrong? How have all their stars ended up by the wayside so soon? Some would argue that the strength of these individuals could have helped aid the downfall of their sides,
Online Outlet Store In Texas Air Jordan 4 Columbia 2015, with a horrible over reliance making their sides predictable. Would it not be better to have an advert that exhibits Uruguay’s discipline in the defensive third? Or maybe evidencing the merits of Ghana’s rapid transition on the counter attack? After all,
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Despite this individual v collective argument, though,
Moreover, Nike would probably just resort to using the more populist excuse and blame Adidas’s Jabulani ball.

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