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With an aggressive mid term layout, Nike Inc (NYSE:NKE) recently announced a revenue target of $36 billion by aOlernKienOP
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Geographical Expansion The company has a stronghold in the North America region but is aOlernKienOP
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Western Europe already contributes a sixth to Nike revenues. [1] Furthermore, the company also reported a future orders growth of 12% from the region, which will help it sustain growth in this market. Considering its current strong position in Western Europe, coupled with the healthy demand for its products going forward, the company can gain significant upside by aligning its resources with opportunity areas specific to aOlernKienOP
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We have highlighted the importance of Nike market share in China to its stock price in the past and it remains as important as ever to the company. The company sales in the Greater China aOlernKienOP
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Women Apparel The annual revenues of Nike women apparel business have quadrupled to $4 billion in the last three years. The company expects the figure to rise to $7 billion by 2017, which would represent about a fifth of the company total revenue. [2]

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Innovation Nike has a strong reputation for coming out with innovative products that meet the latent demands of consumers. Nike product launches, such as FuelBand, have positioned the company in the digital health monitoring market. The wearable aOlernKienOP
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Other products, such as Nike Air Jordan, Lunar, Shield Flash and Nike new smart watch, are also expected to boost its sales in aOlernKienOP
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See our analysis of the key drivers of Nike growth

Converse brand Low performance, light weight footwear is another market segment showing rapid growth. However, this is an under penetrated segment as far as Nike is concerned. The Converse brand, which Nike acquired for $305 million in 2003, could therefore be a source of growth for the company. It is also Nike most profitable brand with a strong top line growth combined with minimal capital requirements.

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Nike will expand the direct to consumer reach for Converse and convert additional markets for direct distribution of the brand. Given the cost effective characteristics of Converse, Nike has increased store operations for the brand. [3] In aOlernKienOP
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