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Rooney earns per year in sponsorship from Coca Cola as the face of their young male oriented sugar free cola brand Coke Zero. Rooney image was to have appeared on the side of cans of Coke Zero from this aOlernKienOP
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"But his representatives and the executives of Coca Cola in London begged them to reconsider. In the end, they changed their whole campaign for Coke Zero, which must have cost a spokesman for Coca Cola UK confirmed Rooney had been aOlernKienOP
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It true that the Manchester United striker new image as a prostitute using party animal is not exactly compatible with Coca Cola recent Factory campaign and general feel good image. But Rooney is still involved with Coke Zero, aOlernKienOP
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If Coca Cola ditch Rooney, the pressure would be on his other advertising partners, Nike, publisher HarperCollins and game developer EA Sports, to follow suit.

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But Woods did not lose all of his sponsors: Nike stood by him, and perhaps it is premature to suggest that Rooney will suffer a similar bonfire of the endorsements.

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